Hospice Fundraising Specialists

Fundraising for hospice comes with unique challenges, and by creating a hospice specific strategy we can help you become one of your community’s top charities.

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Turn compassion into action: empower philanthropic giving to support your hospice with PRIDE Philanthropy.

 

$1.5 Billion+

Raised for nonprofits across the US

 
 

1,000+

Successful campaigns ranging from $2 Million - $100 Million

50-60x ROI

Average long term client ROI

 

5-10x ROI

Average short term client ROI

8 Years

Average client tenure

 

Hospice Fundraising is Unique

Learn how to navigate the complexities of the industry with care.

  • Hospice as a Universal Community Need

    Hospice care is a universal need, unlike niche areas, such as community services with limited relevance.

    Hospice is a vital community resource, often overlooked until it is personally needed.

    When needed, hospice is a service that families are deeply grateful for during difficult moments in life.

  • Balancing Compassion and Fundraising

    Hospice donor engagement often involves those navigating grief. 

    There’s a delicate balance between honoring memories through giving and respecting the healing process.

    Thoughtful timing and sensitivity are essential to sustaining trust and donor relationships.

  • Navigating the Competition

    Hospice often competes with for-profit organizations offering similar services.

    Nonprofit organizations can stand out by emphasizing compassionate, accessible care for all.

    This resonates with donors who value care over commercial interests.

Fundraising Success Stories

Discover how we have empowered fundraisers to thrive.

 

Hospice of Washington County

Hagerstown, MD

Completed a stalled $5M Campaign to build a new hospice house, “Doey’s House” (pictured), as well as an endowment program to support the new home simultaneously.

Utilized a Feasibility Study to revisit the capacity and inclination of the community, and secured financial targets with help from key volunteers and board members.

Hinds Hospice

Fresno, CA

African American Hinds Hospice worker, supported by funds that PRIDE Philanthropy helped raise. Includes the hospice’s logo, founding year of 1981, and tagline “Honoring the Journey”

Grew a hospice philanthropy program with a new staff to over $1.8M in recurring annual fundraising revenue in order to support the aging population in Fresno County, California. 

Built a major gifts pipeline, robust Corporate Partnership program, and provided ongoing staff training for structure and permanence to the annual gift income. 

Lower Cape Fear LifeCare

Wilmington, NC

Hospice employee embracing older woman. Campaign logo “Sharing the Journey” with tagline “By families’ side when they need it most”

Launched their Sharing the Journey campaign to raise $12 million to support their in-patient hospice care centers as well as expanded programs and services like memory care. Developed a comprehensive campaign through a feasibility study and provided support in the first year of the campaign helping to raise the first $3 million toward their overall goal.

Secure six-figure donations for your hospice with PRIDE Philanthropy

Learn how to strengthen your efforts, build deeper connections, and make a lasting impact—together, we can make your hospice fundraising campaign a resource the community will support.

Interested in stepping up your philanthropy program?

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 Key Aspects of Fundraising for Hospice

Prioritizing these aspects of giving can keep you focused on hitting and exceed fundraising goals.

 
 

Key Elements of Fundraising for Hospice

Prioritizing the components below can keep you focused on hitting and exceed fundraising goals. 

 

The Power of Relationships
in Fundraising

  • People give to people, not just causes.

  • While online tools help, they can’t replace the impact of face-to-face conversations.

  • Building authentic community relationships in the community drives consistent giving.

Personal Experience Drives Donor Investment

  • Donors often give based on personal experiences with an organization.

  • Programs like Grateful Family initiatives show how direct experiences foster stronger donor connections.

  • This trend spans all donor demographics and industries.

Major Gifts as a
Growth Strategy

  • Large gifts drive resource growth and impact.

  • Healthcare industries rely heavily on major gifts to thrive.

  • Organizations with limited staffing must prioritize major gifts for fundraising success.

What can a custom fundraising strategy do for your hospice?

We can tailor a strategy that works with rather than against the nuance of hospice fundraising. 

 
“One of the things that always sticks out to me is Jake always says, if you’re in sales, you learn how to be a salesman, a lot of us hospice fundraisers are thrown into the position and are not trained how to make an ask or be a fundraiser and that’s what we really learn with PRIDE.”
— Katie Tate
Director of Foundation | Lower Cape Fear LifeCare
June 2024

Are you ready to transform your fundraising efforts?

 

Since 1925, PRIDE Philanthropy has been partnering with hospitals, hospices, schools, social service organizations, and other community nonprofits to fund their missions. Our proven formula and customized ongoing support helps our clients multiply fundraising dollars using the resources available in their community. Philanthropy can be complex, so we take the guesswork out and drive fundraising revenue to your bottom line.

Frequently Asked Questions

  • Focus on families, friends, past donors, and organizations aligned with end-of-life care. Respect privacy laws by using only approved stories or data. Show how gifts directly impact patient comfort, ensuring the mission remains front and center.

  • Start with education before asking for donations. Use simple language without jargon, and patient or family testimonials (with permission). Emphasize how hospice offers compassion, relief from pain, and support for loved ones. It’s one of the services any of us could need at any time.

  • Highlight patient comfort, family support, and community outcomes. Show how funds enhance quality of life and reduce burdens on healthcare systems, as well as peace of mind for community members. Training staff and volunteers also appeals to donors who value sustainable care.

  • Respond promptly with a heartfelt thank-you, showing how the gift is used. Keep donors updated on ongoing projects or needs, but don’t pressure them. Offer meaningful ways to honor their loved one, letting donors choose their level of engagement.

  • Yes, if it respects privacy and lets families opt in. Invite them to share stories, volunteer, or participate in memorial events. This program can deepen connections and inspire ongoing support—while honoring loved ones.