Hospital Fundraising Specialists

Hospitals are at the heart of every community—providing life-saving care, advancing medical research, and ensuring the well-being of countless patients. Rising costs, shifting regulations, and increasing patient needs make philanthropy more critical than ever. To continue delivering exceptional care, hospitals must cultivate a sustainable and strategic approach to fundraising.

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Transforming Healthcare Through Philanthropy

 

$1.5 Billion+

Raised for nonprofits across the US

 
 

1,000+

Successful campaigns ranging from $2 Million - $100 Million

50-60x ROI

Average long term client ROI

 

5-10x ROI

Average short term client ROI

8 Years

Average client tenure

 

The Challenges of Hospital Fundraising

Hospital development teams face unique hurdles in securing philanthropic support.

Learn how to navigate the complexities of the industry with care.

  • Misconceptions About the Hospital’s Wealth

    When the community asks “How can you raise money when you charge so much for care?”

  • Donor Engagement & Retention

    While patients and families may feel gratitude towards hospitals, turning that into long-term financial support needs a well-planned, data-driven approach.

  • Loss of Federal and State Funding

    Nonprofit hospitals who rely on federal and state funds are under growing pressure financially as these distributions diminish.

  • Growing Demand & Financial Pressure

    The rising costs of technology, staffing, and patient care create a constant need for philanthropic investment.

Optimize Your Fundraising Operations

Hospital Fundraising Success Stories

Discover how we have empowered hospital fundraisers to thrive.

 

Frederick Health

Frederick, MD

Exceeded its $20M fundraising goal, raising a total of $23M in just four years. Funding supported facility expansion, advanced medical technology, and enhanced patient care. Construction is complete, with the facility now serving the entire region.

Adirondack Health

Saranac Lake/Lake Placid, NY

Surpassed its $12M fundraising goal, securing $15M through a combination of gifts and grants. Funding supported critical healthcare initiatives, facility improvements, and enhanced services for the community.

Outperformed its $7.5 million fundraising goal by raising $8.4 million to expand the Childbirth Center, Surgery Center, and Emergency Department. The new facilities are now operational, effectively meeting the growing healthcare needs of the Greenwood, SC community.

Erlanger Health System

Chattanooga, TN

Raised over $18 million in the first year of a $35 million campaign to expand and enhance pediatric services at Children's Hospital at Erlanger. This success funded the construction of a new outpatient center, improving access to clinical services and medical specialties for over 1 million young patients in the region.

Secure six-figure donations for your hospital with PRIDE Philanthropy

Learn how to strengthen your efforts, build deeper connections, and make a lasting impact—together, we can make your hospital fundraising campaign a resource the community will support.

We will work with you on how to attract major donors for hospital fundraising campaigns.

Interested in stepping up your philanthropy program?

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Building a Stronger Future Through Giving

Hospital philanthropy isn’t just about raising funds—it’s about creating a culture of giving that fuels innovation, expands access to care, and improves patient outcomes. Prioritizing these aspects of giving can keep you focused on hitting and exceed fundraising goals. 

Engage Grateful Patients & Families

Cultivating relationships with those who have directly experienced the impact of care.

Develop Major & Planned Giving Strategies

Securing transformational gifts that support long-term hospital growth.

Strengthen Community & Corporate Partnerships

Expanding donor networks through local businesses, healthcare leaders, and philanthropic foundations.

Enhance Annual Giving & Capital Campaigns

Implementing multi-channel fundraising approaches that inspire sustained donor commitment.

Align Fundraising with Hospital Priorities

Ensuring campaigns directly support critical initiatives, from facility expansions to cutting-edge research.

Leverage Data & Analytics for Smarter Fundraising

Utilizing donor insights, predictive modeling, and performance tracking to maximize fundraising efficiency and impact.

What can a custom fundraising strategy do for your hospital?

We can tailor a strategy that overcomes the challenges and complexities of hospital fundraising. 

 
“I’ve been in the healthcare fundraising profession since 1987. I became associated with PRIDE Philanthropy in 1988 and have been a client at two different health systems the entire time. I know of no other fundraising consulting firm that has a better approach to fund development in the small to medium sized shop. In both health systems, my development staff consisted of 3 people. I would estimate that the total dollars raised by both systems during my 35 year career in nearly $100 million. PRIDE teaches staff how to build a volunteer driven fundraising program that is sustainable and if managed properly, will be viable for decades.”
— Ken Coffey
Executive Director | Self Regional Healthcare Foundation, Greenwood, SC
 
“Frederick Health adopted the PRIDE Philanthropy model of giving clubs back in 1989. Since then, our small development team working alongside Development Council volunteers, has raised nearly $100 million in charitable support from our six giving clubs. The hospital’s fundraising model and success is the envy of other local nonprofits. In addition to providing us the foundation for our fundraising success, I appreciate PRIDE’s proactive guidance as to how we can continually grow and modify our program to meet the changing wishes and expectations of an ever-increasing diverse donor and prospect base. I can’t imagine doing this work without them.”
— Robin Rose
Chief Development Officer | Frederick Health

Are you ready to transform your fundraising efforts?

 

Since 1925, PRIDE Philanthropy has been partnering with hospitals, hospices, schools, social service organizations, and other community nonprofits to fund their missions. Our proven formula and customized ongoing support helps our clients multiply fundraising dollars using the resources available in their community. Philanthropy can be complex, so we take the guesswork out and drive fundraising revenue to your bottom line.

Frequently Asked Questions

  • We do want to project our financial stability to the community to ensure trust that we will be here to serve for the long haul, but we also want to talk about need and growing access to local state-of-the-art care. The hospital is for all of us, and we want it to be the best of the best when we need it most! The hospital can afford to stay on the same path for years to come, but growth, new services, and faster responses will come from the community stepping up philanthropically.

  • One of the best ways is to build two lists, one list of projects your leadership has prioritized as important for the organization/community and a second list of projects your donors will support. The fundraising project should be what’s on both lists!

    Don’t know where to start with that? Consider conducting a feasibility study!

  • Talking to your donors face to face is the best and only way to mitigate this! By sitting down one-on-one with key stakeholders, you will be able to clarify misconceptions and build mutual understanding to turn around your biggest and best supporters first.

  • That depends on the organization size, but in an ideal working environment, at least one full time fundraising staff person is important with strong support from leadership in participating in philanthropy each week.

  • Philanthropy can be a hospital’s most profitable service line by far with just a little structure and direction. Philanthropy is important because it can fund every other priority in the organization. It not only adds substantially to bottom line revenue, but also increases PR, marketing, and outreach efforts.

  • Start a Grateful Patient program! Hospitals in every state use this method to ethically navigate HIPAA and build a new and reliable pipeline for donors.

  • Respond promptly with a heartfelt thank-you, showing how the gift is used. Keep donors updated on ongoing projects or needs, but don’t pressure them. Offer meaningful ways to honor their loved one, letting donors choose their level of engagement.

  • Ask us how we can help! PRIDE specializes in building sustainable fundraising structure to be a large consistent revenue stream for the organization.

    If you’re looking for a place to start, consider looking at your community healthcare needs as a place to inspire action to take on a big goal.