4 Psychology Tricks When Asking for Money

Fundraising TipsFundraising PsychologyAsking for Donations
Written By Marti Barrow, CFRE | Vice President of Client Services

Key Takeaways:

  • Acknowledge Existing Giving Behavior:

    • Most households give annually, with 90% of high-net-worth donors contributing to charity.

    • Emphasize the donor’s sense of purpose, belonging, and connection to your mission.

    • Highlight the impact and recognition associated with their contributions.

  • Frame the Ask as an Invitation:

    • Present giving as an opportunity or transformational impact, not a request.

    • Include exclusive offers like joining a giving club or naming opportunities to leave a legacy.

  • Ask Higher:

    • Research shows 64% of donors would give more if asked.

    • Be specific and confident in your ask, and remain flexible with payment terms to accommodate donor preferences.

  • Detach from the Outcome:

    • Focus on authenticity and building relationships.

    • Listen actively to donor values and motivations to align them with your mission.

Marti Barrow, CFRE | Vice President of Client Services

Certified Fundraising Executive. 16 years experience as a professional fundraiser. Specializing in healthcare nonprofits. Bachelor’s Degree the University of Hawaii. Manages all in-person/virtual educational programming. Association of Fundraising Professionals Member.

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