Annual Giving Campaigns: How to Bring in Money Year Round

Annual FundsCampaign Management
Written By Marti Barrow, CFRE | Vice President of Client Services

Key Takeaways:

  • Build a Volunteer Team:

    • Recruit and train a dedicated team to support membership drives, appeal mailings, and stewardship activities.

  • Personalize Donor Engagement:

    • Segment donors to tailor appeals, show appreciation, and provide recognition to strengthen connections.

  • Seasonal and Holiday Giving:

    • Leverage key giving moments with themed campaigns to capitalize on donor generosity.

  • Year-Round Engagement:

    • Foster community, maintain regular communication, and offer exclusive opportunities to keep donors connected to your mission.

Marti Barrow, CFRE | Vice President of Client Services

Certified Fundraising Executive. 16 years experience as a professional fundraiser. Specializing in healthcare nonprofits. Bachelor’s Degree the University of Hawaii. Manages all in-person/virtual educational programming. Association of Fundraising Professionals Member.

Previous

How Much Cultivation Does a Donor Need Before We Ask?
Next

Skyrocket Your Campaign: 5 High Impact Tips