Best Words to Use in Philanthropy (STEAL THESE!)

Key Takeaways:

• "You/Your":

  • Personalizes appeals, fostering donor connection and increasing donation likelihood by 31%.

• "Because":

  • Adds justification to requests, improving compliance by up to 60%.

• "Impact/Results/Outcomes":

  • Demonstrates tangible benefits of donations, reinforcing their value.

• "Urgent/Critical":

  • Creates immediacy, boosting donations by 27%.

• "Thank You":

  • Enhances donor appreciation, strengthens relationships, and encourages repeat giving.

• Bonus words such as empower, sustainability, community, compassion, and transformational further amplify the emotional resonance of fundraising campaigns.