Best Words to Use in Philanthropy (STEAL THESE!)

Fundraising TipsFundraising Psychology
Written By Marti Barrow, CFRE | Vice President of Client Services

Key Takeaways:

  • "You/Your":

    • Personalizes appeals, fostering donor connection and increasing donation likelihood by 31%.

  • "Because":

    • Adds justification to requests, improving compliance by up to 60%.

  • "Impact/Results/Outcomes":

    • Demonstrates tangible benefits of donations, reinforcing their value.

  • "Urgent/Critical":

    • Creates immediacy, boosting donations by 27%.

  • "Thank You":

    • Enhances donor appreciation, strengthens relationships, and encourages repeat giving.

  • Bonus words such as empower, sustainability, community, compassion, and transformational further amplify the emotional resonance of fundraising campaigns.

Marti Barrow, CFRE | Vice President of Client Services

Certified Fundraising Executive. 16 years experience as a professional fundraiser. Specializing in healthcare nonprofits. Bachelor’s Degree the University of Hawaii. Manages all in-person/virtual educational programming. Association of Fundraising Professionals Member.

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