Conducting a Fundraising Feasibility Study (Why and How)

Feasibility Studies
Written By Jake Lyons, CFRE, CNP

Key Takeaways:

  • Project Appeal:

    • Tailor campaigns to resonate with donors and stakeholders.

  • Financial Goals:

    • Utilize a gift pyramid to structure contributions effectively.

  • Prospect and Volunteer Lists:

    • Identify donors and leaders through interviews and surveys.

  • Constituent Buy-in:

    • Secure confidence by involving top prospects and staff.

  • Timelines and Organizational Structure:

    • Define clear steps and build infrastructure for sustainable growth.

  • The feasibility study offers a strategic approach to donor alignment, engagement, and campaign preparation, ensuring success in capital campaigns.

Jake Lyons, CFRE, CNP

Jake is a full-time philanthropy professional, educator, and speaker. Jake manages fundraising campaigns, fund development assessments, audits, and feasibility studies. He also creates all subject matter and curriculum for the CFRE accredited conference series, the PRIDE Development Institute.

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