Evaluating the Life Cycle of a Donor

Key Takeaways:

• Identification:

  • Pinpointing potential donors with the right philanthropic capacity, interests, and access, focusing on major gifts and high-value contributors.

• Cultivation:

  • Building relationships through shared stories, personal engagement, and aligning donors with organizational goals, fostering donor loyalty.

• Solicitation:

  • Structuring a compelling "ask" with clear needs and measurable impact, essential for securing charitable contributions.

• Acquisition:

  • Expanding donor bases via marketing campaigns, event attendees, and volunteer networks.

• Retention:

  • Implementing strategies like personalized recognition, effective communication, and stewardship to ensure donor retention.

• Upgrade:

  • Encouraging existing donors to increase their support through recurring donations and major gift commitments.