Every Day is Improv
Key improv principles applied to major gift fundraising include:
Yes, And – actively listen, affirm donor input, and build on their ideas to create collaborative donor relationships.
Be Present – stay fully engaged in meetings, eliminate distractions, and pay attention to verbal and nonverbal donor cues.
Make Your Partner Look Good – rehearse with team members, prepare leadership with donor insights, and ensure both donors and colleagues feel valued.
Take Bold Risks – confidently ask for planned gifts, major gifts, and campaign support without delaying the ask.
Embrace Failure as Discovery – view donor rejections as opportunities to refine your message, learn about donor interests, and strengthen future cultivation.
Commit Fully – show enthusiasm, authenticity, and optimism rather than striving for a “perfect pitch.”
