How to Build a Culture of Philanthropy
Key Takeaways:
Philanthropy vs. Fundraising: Philanthropy focuses on impact and generosity, while fundraising serves as the financial tool supporting those goals.
Key Elements of a Philanthropic Culture: Includes leadership commitment, inclusivity, donor-centric approaches, transparency, and accountability.
Strategies for Building Philanthropy:
Incorporate philanthropic roles into job descriptions.
Use storytelling to emotionally connect donors to your cause.
Maintain regular, multi-channel communication with donors.
Focus on cultivation, engagement, and stewardship to showcase impact and celebrate donor contributions.
Donor Prospecting: Balance internal strategies like grateful patient programs with external assessments to identify high-potential prospects.
