How to Conduct Planned Givings Seminars

Key Takeaways:

  • Identifying Internal Audiences:

    • Strategies to engage internal stakeholders like planned gift committees and subject matter experts.

  • Benefits of Planned Giving Seminars:

    • Building credibility, fostering individual follow-ups, and leveraging opportunities during National Estate Planning Week.

  • Keys to Success:

    • Collaboration between foundation staff, gift professionals, and peer focus groups.

    • Using diverse promotional channels and maintaining thorough registration and follow-up systems.

    • Prioritizing high-quality pilot sessions to set a strong precedent.

Marti Barrow, CFRE, CNP | Senior Vice President

Certified Fundraising Executive. 16 years experience as a professional fundraiser. Specializing in healthcare nonprofits. Bachelor’s Degree the University of Hawaii. Manages all in-person/virtual educational programming. Association of Fundraising Professionals Member.

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