How to Encourage Third-Party Events

Key Takeaways:

• What Are Third-Party Events?

  • Fundraising campaigns led by supporters, community members, or businesses on behalf of a nonprofit.

  • These events allow organizations to amplify their reach and raise funds with minimal resource allocation.

• Benefits of Third-Party Events:

  • Expand donor networks.

  • Increase community engagement.

  • Generate revenue while reducing staff workload.

• Nonprofit's Role:

  • Define expectations through a Memorandum of Understanding (MOU).

  • Provide resources, guidance, and branding materials to event organizers.

• Examples of Third-Party Events:

  • Creative activities like concerts, trivia nights, auctions, and bake sales.

  • Larger events such as golf outings, galas, or car washes.

  • Digital and retail partnerships through platforms like Amazon Smile and local business collaborations.

• Steps for Success:

  • Set clear goals and develop a robust promotional plan.

  • Engage volunteers, board members, and community leaders to champion events.

  • Use suggestive selling to inspire ideas tailored to the nonprofit's mission and audience.