How to Recognize Donations at Every Level

Key Takeaways:

• Understanding Recognition vs. Stewardship:

  • Stewardship: Personal thank-you notes, phone calls, and private updates aimed at nurturing donor relationships.

  • Recognition: Public acknowledgments that celebrate donor contributions and draw attention to the organization’s mission.

• Recognition Tiers:

  • $1-$249: Focus on stewardship through personalized thank-yous, updates, and volunteer opportunities.

  • $250-$1,000: Add website listings, social media mentions, and annual recognition events.

  • $10,000+: Include donor spotlights, exclusive events, and tailored acknowledgment items.

  • $50,000+: Offer naming rights, special press releases, and enhanced visibility through personalized opportunities.

• Cost-Effective Recognition Ideas:

  • Public listings on websites, newsletters, and social media.

  • Low-cost, high-visibility items to maximize impressions.

  • Private or public events to engage donors and their networks.

• Keys to Success:

  • Develop a structured recognition policy to streamline efforts.

  • Prioritize recognition that maximizes reach and donor visibility.

  • Customize recognition for significant donors while maintaining a standardized approach for others.