Keys to Engaging the Next Generation in Philanthropy

Key Takeaways:

• Importance of Generational Giving:

  • The Great Wealth Transfer will pass over $53 trillion from Baby Boomers to Millennials, Generation X, and Generation Z, marking a historic philanthropic opportunity.

  • Millennials are projected to inherit the most wealth and exhibit increasing philanthropic tendencies with age.

• Understanding Millennials:

  • Values: Work-life balance, transparency, collaboration, and authenticity.

  • Interests: Children, local places of worship, human rights, and international affairs.

  • Communication Preferences: Text, email, social media, and online platforms over traditional phone calls.

• Strategies for Engagement:

  • Use technology and social media to connect meaningfully.

  • Offer more than donation opportunities, including feedback channels, participation, and community-building initiatives.

  • Foster intergenerational connections to create a sense of shared purpose and long-term commitment.