Metrics to Manage Up

Fundraising Tips
Written By Jena McKinzie, MS, CFRE, CNP

Key Topics:

1. The three categories of nonprofit fundraising metrics: progress to date, donor pipeline health, and strategic growth

2. How to manage up and educate leadership on long-term development strategies

3. How to use donor retention rates, multi-year commitments, and average gift size to demonstrate fundraising impact

4. Sample board-ready language for reporting on donor meetings, proposals, and stewardship touchpoints

5. The importance of qualitative storytelling, donor testimonials, and board engagement data

6. Tips to strengthen your development dashboard using CRM tools

Jena McKinzie, MS, CFRE, CNP
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