Top 10 Fundraising Strategies and Ideas of the Year

Key Takeaways:

• Engage Major Donors Early:

  • Reach out to large and consistent supporters with your 2021 plans.

• Expand Committees:

  • Involve new participants to energize your fundraising efforts.

• Optimize Digital Giving:

  • Simplify online donation processes and integrate recurring gift strategies.

• Strengthen Volunteer Relationships:

  • Maintain regular, meaningful communication with key volunteers.

• Boost Employee Engagement:

  • Foster connections and recognition within your organization.

• Align Fundraising Goals:

  • Integrate philanthropic efforts with organizational strategies like expansion or new services.

• Reassess Events:

  • Convert costly fundraising events into recognition opportunities or discontinue them.

• Track Donor Recognition:

  • Develop a realistic recognition calendar to sustain donor relationships.

• Prioritize Major Gifts:

  • Create a top-25 major gift prospect list and focus on cultivation.

• Daily Focus on Major Gifts:

  • Dedicate time each day to major gift activities, including solicitation and stewardship.