6 Ways your Nonprofit Can Raise More Money in the Next 4 Weeks
Your nonprofit’s mission has not changed, yet here you are in September of 2022 with financial needs continuing to accelerate. What to do now? Boldly launch a more visible, robust multi-year philanthropy initiative, keeping in mind that need dictates goal.
Whether or not you call it a capital campaign, allowing yourself enough time to mobilize and focus on funding specific projects in a structured timeframe with an overall financial goal is an effective, proven platform for both short and long term financial results.
Benefits of this approach include the ability to:
Market your overall initiative or campaign with a branded name that supports the "why" of philanthropy expansion - you will ultimately garner stronger community and constituent attention
Set a larger multi-year goal - prospective donors tend to associate more significant financial goals with greater needs and will respond more readily with larger gifts, plus you won’t have to “start over” every January
Identify and solicit more lead gifts – a $1 million ask for a multi-year $10 million project (asking donor for 10%) is more effective than a $1 million ask for a one-year $3 million goal (asking donor for 33%)
Allocate adequate time to approach your major prospects, give them time to consider a larger multi-year pledge, and still have that completed within your overall goal and timeframe
Create a plan to promote multiple giving milestones, share continuing impact of gifts you are receiving, and feature ongoing stories of your donors, development volunteers and constituents who benefit
Suggest specific roles and a timeframe when recruiting new board or development volunteers - many will become highly engaged and serve for the duration, even if they initially indicate a preference for shorter time
