Need Outside Help Getting Your Capital Campaign Moving? Here is how to Decide
If you are asking yourself this question, the answer is probably YES! Here's why...
Do you have the bandwidth to figure out all of the who, what, when, where, why and how you need for a successful campaign? Or, would it be better to have someone with experience help you with the roadmap for success so that you can just work on executing the plan and asking for support so that your organization can have the greatest impact possible?
Let's explore some of the questions you'll need to answer to set your campaign up for success...
Who needs to be involved for a successful fundraising effort? Who in our service area knows the right people to help make connections? Who is passionate about your cause? Who will put in the work to help make a difference?
What should you raise money for? What are your funding needs? What projects will your constituencies find compelling? What stories will resonate with your community? What messaging will inspire gifts?
When should you start your fundraising effort? When is the best time to approach certain people? When can you expect to start seeing an increase in your revenue?
Where do you go for answers if you don't know what to do next? Where do you find best practices recommendations? Where are all of those major gift prospects?
Why would people give to support your campaign? Why does it feel like we're spending a lot of time for a little return on investment with our fundraiser events? Why is it important to set a fundraising goal? Why does it feel like my work is never done?
How do I know how much money we can/should raise? How do you launch a fundraising effort? How do you ask for money? How will you get organized and mobilized to raise money? How will you adjust when things out of your control change and affect your project?
These questions and more can be answered with a Feasibility Study. Firms specializing in feasibility studies know how to ask the right questions, do the appropriate research, assess existing environment and piece it all together with a work plan and roadmap for a successful fundraising campaign. If you want to hit the ground running with your campaign rather than wasting valuable time trying to figure out where to begin, then hiring outside help for your campaign is a no brainer.
Have more questions about how to move your capital campaign forward? Reach out to us!
