$100 Million Campaign for 100th Anniversary

Situation and Goals

Florida Hospital Foundation in Orlando, rebranded as AdventHealth Foundation Central Foundation in 2019, served seven metro-Orlando hospitals in the early 2000’s. Those hospitals focused fundraising on multiple special events which combined were netting just over $2 Million per year. With the 100th anniversary approaching –- and a resulting campaign goal to raise $100 Million over the next five years – PRIDE’s focus was in two key areas: individual major gifts and hospital team member/employee giving.

Strategy

• Launch employee giving, partnered with Nike, to help generate excitement and maximize visibility by offering employee donors at different levels a variety of Nike "swag" with Florida Hospital logo

• Conduct individual interviews with Foundation board members designed to connect with major gift donors and volunteers who could partner with Foundation staff in acquiring $50,000+ gifts

• Interviewees identified more interviewees, resulting in over 360 1:1 meetings with high dollar individual gift prospects, the majority of whom were new referrals from board interviews -- previously not in donor pipeline

• Train development officers at each hospital in major gift processes for their specific service line areas

Results

• Initial employee campaign exceeded $1 Million in gifts in the first five months, with totals continuing to increase over the next five years

• Through adjusted priorities from special events to major gifts, 100th anniversary campaign exceeded $100 Million goal