7 Simple Website Updates that Increase Giving
Key Takeaways:
Recommendations for Nonprofit Websites
State Your Mission Clearly: Feature your mission prominently on the homepage to capture attention within 3 seconds.
Streamline Donations: Ensure the donate button is visible on every page and leads directly to the payment screen.
Engage with Stories and Data: Use compelling narratives and impact metrics to illustrate the outcomes of your work.
Guide Visitors with CTAs: Incorporate clear and actionable calls-to-action (CTAs) throughout your website to drive user engagement.
Highlight Campaigns: Focus on your primary fundraising efforts as if they’re the most critical.
Incorporate Multimedia: Use a mix of videos, graphics, and text to capture and maintain visitor interest.
Recognize Donors: List donor names natively on the website to build trust and appreciation.
Benefits of Implementation
Increases website traffic and visitor retention.
Improves donor conversion rates by making the giving process seamless and compelling.
Strengthens connection with your audience through storytelling and transparency.
