What Does a Nonprofit Donor Want?

Key Takeaways:

• Connection:

  • Build meaningful relationships by linking donors' values to your mission. Highlight how their contributions make a difference.

• Purpose:

  • Engage donors by offering opportunities to contribute through volunteering, funding, and other forms of support that align with their desire for impact.

• Acceptance:

  • Foster an inclusive environment where every contribution, whether financial, time, or talent, is valued.

• Communication:

  • Establish consistent and effective communication tailored to generational preferences. Use stewardship plans and regular updates to keep donors informed and appreciated.

• Tribe:

  • Develop a community where donors feel both exclusive and inclusive participation. Encourage them to be active members who contribute beyond donations.