How to Finally Get Your Board Involved in Fundraising

Key Takeaways

- Board members need clear roles, training, and confidence to be effective fundraising partners.

- Encourage every board member to develop and regularly share their personal "why" for supporting the organization.

- Remember that not every fundraising ask is a donation request—introductions, relationship-building, and stewardship are equally valuable.

- Use the Three Cs to define fundraising roles:

1. Connector – Makes introductions.

2. Cultivator – Builds relationships and shares the mission.

3. Closer – Makes direct funding requests.

- Start with simple stewardship activities like thank-you notes and calls before moving into fundraising asks.

- Incorporate fundraising practice into board meetings to build confidence, accountability, and long-term engagement.