How to Tell Your Nonprofit's Story So Donors Actually Want to Give

Donor Retention
Written By Michaela Kizershot White, MAM, CFRE

Key Takeaways:

• Stop Leading with Organizational Needs:

  • Donors are not motivated by budget gaps, staffing shortages, or financial challenges. They are inspired by solutions, transformation, hope, and the impact their generosity can create.

• Avoid the 3 Biggest Nonprofit Storytelling Mistakes:

1. Talking more about the organization than the mission

2. Leading with facts instead of emotion

3. Forgetting to make the donor the hero of the story

• Use a Simple Donor-Centered Story Framework:

  • -Who are you helping?

  • -What challenge are they facing?

  • -Why does action matter now?

  • -How can the donor help?

  • -What transformation becomes possible?

Michaela Kizershot White, MAM, CFRE
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