Business Giving: Full Course on Corporate Donations

Corporate & Business GivingAsking for Donations
Written By Marti Barrow, CFRE | Vice President of Client Services

Key Takeaways:

  • Understanding Business Donor Priorities:

    • Differentiating between sponsorships (marketing-driven with tangible benefits) and campaign gifts (impact-driven with charitable intent). Both require fostering connections and offering recognition.

  • Identifying Prospective Business Donors:

    • Emphasis on leveraging past donors, organizational vendors, service program users, and donors to similar charities.

  • Optimizing Fundraising Opportunities:

    • Recommendations to consolidate donation forms and pledge options for clarity in the "ask."

Marti Barrow, CFRE | Vice President of Client Services

Certified Fundraising Executive. 16 years experience as a professional fundraiser. Specializing in healthcare nonprofits. Bachelor’s Degree the University of Hawaii. Manages all in-person/virtual educational programming. Association of Fundraising Professionals Member.

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