Engaging Physicians in Grateful Patient/Family Programs

Key Takeaways:

• Purpose of Grateful Patient/Family Programs:

  • Enhances customer service and supports patient experience initiatives.

  • Builds a pipeline of potential donors by leveraging patient relationships and care quality.

  • Expands the prospect base by identifying individuals with both ability and inclination to give.

• Internal and External Strategies:

  • Internal: Focus on connections with the hospital or hospice "family" to identify inclined prospects.

  • External: Assess prospects' wealth and ability through development council members.

• Physician Engagement:

  • Physicians act as allies by fostering program adoption among staff and communities.

  • Effective communication highlights physicians' roles in encouraging support without asking directly for donations.

  • Presentation points address donor motivations, such as aligning with the right project and anticipating measurable impact.

• Expanding the Culture of Philanthropy:

  • Encouraging cross-departmental involvement in philanthropy initiatives.

  • Sharing patient and family stories to inspire giving.