Event Fundraising Secrets: Galas into Goldmines

Fundraising Events
Written By Jake Lyons, CFRE, CNP

Key Takeaways:

  • Strategic Role of Events:

    • Events should complement, not dominate, your overall fundraising strategy, as major gifts offer a significantly higher ROI (up to 10:1 vs. 2:1 for events).

  • Set Clear Goals:

    • Define measurable objectives such as fundraising targets, donor acquisition, upselling opportunities, and calls to action.

  • Time-Saving Practices:

    • Use online registration, checklists, and automation tools to optimize staff efficiency and reduce planning costs.

  • Prioritize Relationships:

    • Focus on meaningful connections with attendees through education, recognition, and post-event engagement to enhance long-term donor retention.

Jake Lyons, CFRE, CNP

Jake is a full-time philanthropy professional, educator, and speaker. Jake manages fundraising campaigns, fund development assessments, audits, and feasibility studies. He also creates all subject matter and curriculum for the CFRE accredited conference series, the PRIDE Development Institute.

Previous

Skyrocket Your Campaign: 5 High Impact Tips
Next

Supercharge Your Fundraising: 4 Powerful Strategies