Supercharge Your Fundraising: 4 Powerful Strategies

Key Takeaways:

  • Keep Major Gift Prospects in Rotation:

    • Actively cultivate 10 major gift prospects at all times, dedicating daily time to moves management to ensure a consistent revenue stream.

  • Treat Donors Like Prospects:

    • Maintain year-round engagement with existing donors through personalized touchpoints like birthdays, anniversaries, and thank-you calls to boost donor retention and loyalty.

  • Set Big Goals with Deadlines:

    • Ambitious fundraising goals with specific deadlines create urgency, inspire larger gifts, and support impactful initiatives with focused campaigns.

  • Recruit and Train Volunteers:

    • Build a robust team of 30–50 volunteers organized into committees, leveraging community connections for well-rounded and scalable fundraising efforts.

Marti Barrow, CFRE | Vice President of Client Services

Certified Fundraising Executive. 16 years experience as a professional fundraiser. Specializing in healthcare nonprofits. Bachelor’s Degree the University of Hawaii. Manages all in-person/virtual educational programming. Association of Fundraising Professionals Member.

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