The Ultimate Checklist for Recognition Budgeting

Key Takeaways:

• Purpose of Donor Recognition:

  • Builds donor loyalty, enhances engagement, strengthens fundraising outcomes, and fosters positive public relations.

• Types of Recognition:

  • Includes naming opportunities, donor walls, events, personalized thank-you notes, and public acknowledgments.

• Spending by Giving Level:

  • Signature Giving: Allocate ~2% of gifts to formal recognition like plaques or signage.

  • Planned Giving: Use donor walls and listings to honor legacy gifts.

  • Annual Giving: Higher initial recognition (10–20%) to encourage future contributions.

• Budget Metrics:

  • Thank-You Cards: $1–$2/card.

  • Donor Appreciation Events: $10–$30/person.

  • Donor Walls: $500–$20,000+ (one-time setup and maintenance).

• Keys to Success:

  • Involve volunteers, prioritize personalization, and creatively stretch budgets while emphasizing recognition’s role in donor retention.