Maximizing Nonprofits Revenue with Feasibility Studies

Key Takeaways:

  • Feasibility Studies:

    • Evaluate the viability of fundraising campaigns by analyzing donor potential, identifying lead donors, and defining campaign timelines.

  • Opportunity Assessments:

    • Focus on uncovering untapped donor opportunities, expanding networks, and refining fundraising strategies for stalled or unfocused efforts.

  • Benefits:

    • Early identification of challenges and risks.

    • Data-driven decision-making and alignment with organizational goals.

    • Stakeholder buy-in and increased campaign success rates.

  • Key Considerations:

    • Listen to donor feedback to adjust campaign focus and uncover new prospects.

    • Engage constituencies early for advice and support.

    • Develop actionable recommendations to build and sustain campaign momentum.

Marti Barrow, CFRE | Vice President of Client Services

Certified Fundraising Executive. 16 years experience as a professional fundraiser. Specializing in healthcare nonprofits. Bachelor’s Degree the University of Hawaii. Manages all in-person/virtual educational programming. Association of Fundraising Professionals Member.

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Fundraising: ChatGPT and AI for Nonprofits