How to Consistently Share Impact with Your Supporters

Key Takeaways:

• Impact Reporting as a Donor Engagement Tool

  • Use stewardship and acknowledgment to foster deeper donor connections.

  • Tailor communication to donor preferences early in the relationship.

• Low-Cost Donor Stewardship Strategies

  • Send personalized thank-you notes and emails.

  • Recognize donors via newsletters, websites, or social media (with permission).

  • Share impact updates regularly to show the value of their contributions.

• Creative Recognition for Major and Legacy Donors

  • Offer free event tickets or exclusive invites.

  • Provide unique keepsakes, like personalized photo books or branded gifts.

  • Use donor surveys to engage supporters and improve experiences.

• Benefits of Sharing Impact

  • Boost donor retention by making them feel valued.

  • Convert loyal donors into advocates and candidates for major/planned gifts.