How to Know if Your Prospect is a Major Donor

Key Takeaways:

• Qualification: The Key Step in Moves Management

  • Qualification determines suitability for major gifts and ensures a strong pipeline.

  • Focus on donor inclination, ability, access, and willingness to engage.

• The Ideal Qualification Meeting

  • Part 1: Understand donor interests, values, and causes they support.

  • Part 2: Learn about their giving preferences and expectations for engagement.

  • Part 3: Explore their philanthropic motivations and decision-making processes.

  • Part 4: Ask qualification questions to gauge interest in further involvement.

• Efficient Major Donor Cultivation

  • Save time by targeting highly engaged donors.

  • Build relationships through meaningful and personalized engagement strategies.

• Strategies for Identifying Major Donors

  • Use moves management techniques to accelerate major gift asks.

  • Aim for a qualification success rate of 10% for realistic pipeline growth.