How to Unlock Donations Through Advanced Listening
The presentation focuses on leveraging advanced listening skills to enhance donor engagement and improve fundraising outcomes.
Key Takeaways:
Understanding Listening Dimensions and Levels
Sensing, processing, and responding effectively.
Differentiating listening types: empathetic, appreciative, critical, and more.
Active Empathetic Listening Techniques
Building initial rapport and asking empathetic questions.
Using perspective-taking and looping to enhance donor relationships.
Practical Exercises and Tools
Activities like the "Clapping Game" highlight challenges in communication.
Strategies to overcome biases and improve understanding.
Enhancing Donor Relationships
Building trust through effective listening and communication.
Recognizing the role of listening in driving donor loyalty and major gifts.
