Top 10 Takeaways from our 2022 Conference

Key Takeaways:

  • Volunteer-Donor Dynamics:

    • Treat volunteers like donors and donors like volunteers to foster deeper engagement.

  • Fundraising Preparation:

    • Practice the art of asking before making actual donation requests.

  • Grateful Family Programs:

    • Cultivate a culture of philanthropy by involving families in your mission.

  • Psychology of Giving:

    • Highlight the intrinsic need for individuals to belong to a supportive community or "tribe."

  • Comprehensive Campaigns:

    • Fundraising campaigns can combine programming, capital, and endowment goals.

  • Volunteer Structure:

    • Invest in a strong fundraising volunteer framework for long-term success.

  • Donor Stewardship:

    • Focus on effective stewardship as it is more cost-effective than acquiring new donors.

  • Target Baby Boomers:

    • Leverage this demographic for cash and planned giving opportunities.

  • Major Gifts Program:

    • Establishing a major gifts program is critical for sustainable growth.

  • Take Action:

    • Make the "ask" without hesitation to drive results.

Marti Barrow, CFRE | Vice President of Client Services

Certified Fundraising Executive. 16 years experience as a professional fundraiser. Specializing in healthcare nonprofits. Bachelor’s Degree the University of Hawaii. Manages all in-person/virtual educational programming. Association of Fundraising Professionals Member.

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