1. Casting a Wider Net for Elevated Gifts

Let’s get this out of the way: Online fundraising will not be a replacement for the other types of fundraising (like Major Gifts) anytime soon. However, one of the greatest advantages of digital fundraising lies in it’s ability to draw in a more broad audience, often at modest initial giving levels. The key, however, is to nurture these entry-level donors into major supporters over time with proper relationship building..

1. Enhancing Communication Skills for Successful Donor Engagement:

Hospice staff members and volunteers are expected to know how to interact with patients, families, and community stakeholders. Nonprofit fundraising training can give them the communication tools to…

1. Empathy-Driven Communication:

Empathy, when applied thoughtfully, transcends mere compassion to become a tool for deep donor engagement. In the context of fundraising for hospice, understanding donor psychology is not optional.

1. Emphasize the Universality of Hospice Care:

This might not be something that’s exactly fun to think about, but hospice care is one of the few types of nonprofits may become a necessity for anyone at any time. It's crucial to communicate that this service provides dignity and comfort during life's most challenging times, not just an uncomfortable reminder of mortality…

Focus Your Efforts on a Campaign – Rather than spending time on many small and scattered fundraising efforts, a campaign helps rally more people behind a meaningful cause and creates a deadline to inspire action. Multi-year projects will always yield bigger results through the ability to ask for larger gifts, thus securing more and larger multi-year pledge commitments.

Even though reimbursement rates are projected to increase alongside the industry need, philanthropy programs will have to scale at the same rate to support the out of pocket costs for nonprofit hospice organizations.

We raise money for a service that everyone could need. Not that humane societies and community colleges are not important in our lives, but they may not be significant in EVERYONE’s life. Hospice, on the other hand, is a community service that any of us could need any given year.