So, what does this mean for our donor recognition efforts? Some basic principals of human psychology are at play here.

While dollars raised will be the ultimate performance metric, in our work with clients we see success coming from concentrating a fundraising fitness program in four areas.

For nonprofits it’s almost impossible to assign a dollar value to the incredible benefits of strong volunteer leaders. Because the competition in nonprofits is often as much for leadership as it is for funding, volunteers who commit to support your nonprofit’s mission as proactive connectors, cultivators or closers of gifts are invaluable.

Where should we focus our time and efforts regarding philanthropy? We must focus on building and expanding authentic and meaningful relationships.