Set clear and measurable goals: Most nonprofits try various online giving strategies with no intended benchmarks or expectations of return on investment. It's important to define your fundraising goals and set realistic targets that are specific, measurable, achievable, relevant, and time-bound (SMART). This will help you to monitor progress and make data-driven decisions. The first attempt at online fundraising won't be perfect, so data will help you dial it in over time.

One of the biggest advantages of using AI for fundraising is its ability to help organizations to better understand their donor base. By analyzing data on donor behavior and giving patterns, AI can help non-profits to identify which donors are most likely to give, and how much they are likely to give.

If a donor has to dig through your site to figure out what it is your charity does for the community or even the world, they are instantly hesitant to support you financially. If first impressions are everything, yours must be clear in the first 3 seconds of viewing the site.