Donor Retention Jake Lyons, CFRE, CNP Donor Retention Jake Lyons, CFRE, CNP

Hot Take: Gift Recognition is for the Charity NOT the Donor

We are huge proponents for saying thank you to our donors, and have written at length about why demonstrating gift impact is important and how to retain your donors by saying "thank you" effectively. Thanking your donors and interacting with them continuously throughout the year is paramount if you want to continue to give to your nonprofit, but we want to distinguish the difference between stewardship and recognition.

Read More
Prospect Research Jake Lyons, CFRE, CNP Prospect Research Jake Lyons, CFRE, CNP

Prospect Research: Philanthropy Best Practices & Tips!

Prospect research in philanthropy is the practice of identifying, qualifying, and gathering information on prospective donors to prepare an ask for a charitable contribution. Professional fundraisers use this technique to find donors who have three specific things when determining if a person, business, or foundation is a good candidate for giving a gift to their charity.

Read More
Prospect Research Jake Lyons, CFRE, CNP Prospect Research Jake Lyons, CFRE, CNP

How Do I Find New Donor Prospects for Fundraising?

Start with seeking to recapture your lapsed donors. Look at lists of those who have given in the last 5-10 years but not this or last year, and conduct a targeted giving drive or targeted mailing/email blast to this group. When you reach out, be sure to acknowledge their support in the past, and offer for them to join your new campaign/giving club while you introduce new perks that weren’t offered before…

Read More
Fundraising Tips Shawna Bullard, CFRE, CNP, MS | Executive Director of Client Relations Fundraising Tips Shawna Bullard, CFRE, CNP, MS | Executive Director of Client Relations

Women’s Giving – Why is it Important to Understand?

How they give: They give big - They give in the now, and they plan their gifts through legacy and planned gifts. Arguably the most popular philanthropist right now is Mackenzie Scott, who has been in the news recently for gifts to the Girl Scouts, siting “REASON”. Her monumental and transformational giving shows powerful belief in missions.

Read More
Time Management Shawna Bullard, CFRE, CNP, MS | Executive Director of Client Relations Time Management Shawna Bullard, CFRE, CNP, MS | Executive Director of Client Relations

Top 5 Weekly Calendar Blocks for Effective Fundraising

We suggest blocking out time on your calendar each week for specific areas of your role. If this is difficult, start with one hour for each. That’s five hours total of the minimum forty hours a week you’re dedicating to your mission. Doable, right? Especially if you start seeing the fruits of your labor in measurable ways.

Read More
Fundraising Tips Marti Barrow, CFRE | Vice President of Client Services Fundraising Tips Marti Barrow, CFRE | Vice President of Client Services

5 Keys to Successful Nonprofit Fundraising with a Small Staff

For many non-profits, the fundraising role is lumped in with multiple other job duties, equating to less than one full time equivalent staff member dedicated to this important role. It isn’t enough to say that fundraising is a priority, in order to find success in this realm, you’ve got to dedicate time and resources to move the needle.

Read More
Donor Retention Jake Lyons, CFRE, CNP Donor Retention Jake Lyons, CFRE, CNP

Donors Can Now Give THESE Nontraditional Assets

If you're like most nonprofits, your team is gearing up for the year-end fundraising push! With economic uncertainty, we know many donors will be a little more conservative with their year end gifts, but thankfully, there is a long list of alternatives to cash giving that your donors may not even know about.

Read More
Fundraising Events Marti Barrow, CFRE | Vice President of Client Services Fundraising Events Marti Barrow, CFRE | Vice President of Client Services

Fundraising Events Taking too Much Time?

If you’re like most fundraisers, you quickly realize that events are a LOT of time and work. When you look at time spent and event expenses, a majority of events don’t yield enough revenue to make much of an impact at all.

I want to let you in on a little secret – minimizing the number of fundraiser events you host will not only free up precious time for you to do other tasks, but it will actually enable you to build a robust fundraising program that yields the financial results needed to make a much bigger impact.

Read More
Fundraising Tips Jake Lyons, CFRE, CNP Fundraising Tips Jake Lyons, CFRE, CNP

Philanthropy - Meaning Behind the Word

If you ask Oxford...

Philanthropy is the desire to promote the welfare of others, expressed especially by the generous donation of money to good cases

So...just the desire to help others? And does it HAVE to be to good causes? What if the donor gives only for personal recognition and prestige? Does that make what they are doing not philanthropy? Hard to say.

Read More
Fundraising Psychology Jared Lyons Fundraising Psychology Jared Lyons

3 Psychology Tricks To Use When Asking for Donations

Remember that they are likely already giving - Giving to charitable causes feels good. Very good. In fact, so good that a majority of Americans do it every year regardless of income level. Six out of ten (or 60%) of American households participate in some sort of charitable giving annually, and giving continues to increase every year despite the pandemic. So don’t think in terms of “Will you give?” but rather “Will you give to my charity over the other charities in town?”.

Read More
Campaign Management Jake Lyons, CFRE, CNP Campaign Management Jake Lyons, CFRE, CNP

Why Healthcare Philanthropy Ranked LAST In Growth

With the 2020 pandemic, healthcare was top of mind for every community across the country, and in-kind donations were at an all time high, topping $170,000,000 nationally, but even though charitable giving has grown over the last few years (even through the pandemic) healthcare philanthropy has seen much smaller jump in cash donations, when compared to the 10 other top charity subsectors.

Read More
Fundraising Tips Shawna Bullard, CFRE, CNP, MS | Executive Director of Client Relations Fundraising Tips Shawna Bullard, CFRE, CNP, MS | Executive Director of Client Relations

4 Critical Factors when Hiring a Fundraising Firm

When hiring a fundraising firm, you’re doing just that, hiring additional fundraising FTE’s to help you bring philanthropic revenue through the door. If you wouldn’t hire each person that will be working with your team actually onto your team, don’t hire them as your fundraising firm.

Read More