Fundraising Psychology Jared Lyons Fundraising Psychology Jared Lyons

3 Psychology Tricks To Use When Asking for Donations

Remember that they are likely already giving - Giving to charitable causes feels good. Very good. In fact, so good that a majority of Americans do it every year regardless of income level. Six out of ten (or 60%) of American households participate in some sort of charitable giving annually, and giving continues to increase every year despite the pandemic. So don’t think in terms of “Will you give?” but rather “Will you give to my charity over the other charities in town?”.

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Campaign Management Jake Lyons, CFRE, ACNP Campaign Management Jake Lyons, CFRE, ACNP

Why Healthcare Philanthropy Ranked LAST In Growth

With the 2020 pandemic, healthcare was top of mind for every community across the country, and in-kind donations were at an all time high, topping $170,000,000 nationally, but even though charitable giving has grown over the last few years (even through the pandemic) healthcare philanthropy has seen much smaller jump in cash donations, when compared to the 10 other top charity subsectors.

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Online Giving Jake Lyons, CFRE, ACNP Online Giving Jake Lyons, CFRE, ACNP

4 Simple Website Updates That Increase Giving

If a donor has to dig through your site to figure out what it is your charity does for the community or even the world, they are instantly hesitant to support you financially. If first impressions are everything, yours must be clear in the first 3 seconds of viewing the site.

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Fundraising Events Jake Lyons, CFRE, ACNP Fundraising Events Jake Lyons, CFRE, ACNP

How Does “Fundraising Ideas” Always Seem to Mean “Fundraising Events”?

Inevitably someone is tasked with being a first-time “fundraiser”, and with no experience or idea where to start, searches on Google some variation of “Fundraising Ideas” only to find pages and pages of blogs/articles that say “Easy fundraising ideas!” “Cheap fundraising ideas” “The 70 best fundraising ideas for nonprofits!”

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